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WE BELIEVE BLAZERS ARE TIMELESS
SO WHY NOT GIVE THEM A SECOND CHANCE?
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This is Loys.Laundry. an Amsterdam and Barcelona-based fashion brand founded by me, Cedrique Loyson. By locally customizing and tailoring exclusive men's blazers, we strive to break traditional masculinity and femininity while supporting the sustainable clothing movement.
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Blazers are timeless, so why not give them a second chance?
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Regarding the name - Loys stems from my last name 'Loyson' and Laundry is inspired by the literal definition of the word laundry: "a place where clothes and linens are washed and dried to look brand new."
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Nevertheless, it has also a visual meaning - the machines in the laundry rotate, and so does the circular fashion industry that we strive for!
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WE ARE SUSTAINABLE
BUT ALSO..
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WE BREAK TRADITIONAL MASCULINITY AND FEMININITY
SO WHY NOT JOIN US?
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The freedom of many people is still limited by traditional male and female standards. I believe that the fashion industry can play a significant role in breaking this mould. As soon as people feel free to wear what they want -and this is socially accepted - we can make great strides in shifting these viewpoints.
To achieve this, we should not tailor to either men or women, nor should garments be designed for a specific body type. Anybody should be able to wear anything they please.
In adherence to this philosophy, I create my collections by repurposing men's blazers into pieces anyone can wear and feel sexy, beautiful and comfortable in.
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WHO IS CEDRIQUE?
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Read my interview here!